Some Observations on the Mobile Market in India
Tuesday, June 23, 2015
Living in India has given me a new perspective on a lot of things. Professionally, I’m constantly learning a lot just by seeing how differently people use their phones, and how different the market and ecosystem around mobile is here. Intex? Karbonn? Spice Mobile? Oppo? The biggest eye opener has been seeing the number of India-focused brands here in the smartphone market. In the US, there are global brands like Apple, Samsung, HTC, Motorola, and LG and then a spread of other smaller brands.